How to design lighting in commercial buildings can increase consumers’ desire to buy?

With the advent of the night economy industry era, the value of commercial lighting design has been greatly enhanced. If commercial space is the essence of architecture, then “light” is the soul of space. Lighting is the protagonist of commercial space design. In addition to satisfying basic lighting functions, lighting can also make up for the lack of space itself. More importantly, lighting can create an atmosphere for the commercial space, cater to the aesthetic taste of customers, and make the commercial space more experience.
Commercial building lighting is also called commercial building lighting and commercial building lighting. The lighting of commercial buildings is based on the principle of highlighting the style and shape characteristics of the original building. The commercial buildings are illuminated by means of lighting, expressing the architectural language, highlighting its own unique style, and forming a difference with the surrounding environment, thereby creating a unique Architectural imagery. Then, how to design the lighting of commercial buildings to achieve the purpose of attracting passenger flow, promoting sales, and expanding influence?
1. Pleasant visual experience.
With the development of the economy, consumers’ tastes are improving day by day, and the requirements for shopping experience are getting higher and higher. In addition to colors, background music, and environmental odors, the most direct way for consumers to experience a shopping center is to rely on vision. Therefore, the visual experience can most directly move people’s hearts.
Pleasant visual experience can make commercial spaces more attractive, thereby creating commercial benefits. The clever setting of lighting is undoubtedly the most direct way to enhance the “visual experience”.
2. Create a lighting atmosphere in commercial spaces and determine your own “environmental theme”
The “environmental theme” of a commercial space is an invisible sign of each commercial space. A certain surface or shape in the space is more prominent through lighting to achieve the theme of the experience space.
The lighting design of large shopping malls has a considerable influence on the space image and environmental atmosphere. Simply put, it is the overall effect of all lighting in the eyes of people. Basic lighting is used as a bedding to reduce the difference between light and dark, using key lighting to attract customers, and lighting for specific products to enhance the external image and increase the desire to buy.
3. Use lights to divide space boundaries and enrich spatial levels
Cleverly handle the light rays to reflect the gradual transition of the space. Reasonable lighting design can make people perceive the boundaries of various indoor areas, and use different lighting illuminance and light colors to divide different functional spaces. At the same time, the primary and secondary relationship between the spaces is expressed through the intensity of the lighting, which makes the space definition clearer and the space level richer.
The main reason why commercial space design is different from others is consumers’ feelings about space and products. Among them, lighting design is one of the important factors that cannot be ignored in the rendering of space. Lighting has been sublimated from a pure lighting supporting role to light environment art. This combination of light, light, shape, and shadow allows the space to be integrated into the whole, bringing a spiritual experience of the senses of hearing, sight, smell and even taste.
4. Pay attention to the color of lighting and create a dazzling space atmosphere
As the ambient light that illuminates the entire space, it is necessary to consider the illuminance, expressiveness and decoration of the light, the amount of decorative light, and the color of the light.
The psychological effect of color is obvious. A bridge in London, England, was originally black. Every year, people come here to commit suicide. Later, the color of the bridge was changed to yellow, and the number of people who committed suicide here was reduced by half, which fully confirmed the function of color-color affects people’s emotions and has positive and negative effects on people.
For example, red and orange can stimulate people’s appetite, so they are often used at the door of food stores. Color plays an extraordinary role in shaping the character of a space. As decorative lighting, from gorgeous chandeliers to luminous lamp troughs, their attraction to the line of sight is far greater than their own lighting function, thus becoming a decorative technique that attracts customers, making the items in the environmental space more attractive. Items in the surrounding area are more competitive.

Bcrelux Electronic Co., Limited

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